Love M&S, Reiss and Boden? Here Are 8 More Brands Worth Adding To Your Shopping List
Your favourite shop doesn't have to be your only one. From under-the-radar labels to stylish high street alternatives, these are the fashion brands we'd recommend discovering next.
Most of us have one or two shops we return to almost without thinking. Perhaps Marks & Spencer is where you buy the knitwear that always seems to earn compliments. Maybe Oliver Bonas is your first stop for colourful accessories, or Reiss is the brand you rely on whenever another wedding invitation lands on the doormat. Once you know a brand suits you, it's only natural to keep going back.
The problem is that even our favourite shops can become a bit... predictable.
It isn't that the clothes have changed or that you've suddenly lost your sense of style. More often than not, you've simply outgrown your usual shopping circuit. The pieces are still lovely, but they're no longer surprising you.
The good news is that you don't need to reinvent your wardrobe to rediscover your style. Often, all it takes is one new brand that feels as though it was made for you - somewhere that offers the same qualities you already love, but with a fresh perspective.
Whether you're loyal to M&S, Boden, Reiss, Mint Velvet or one of the other familiar names on the high street, these are eight brands we'd happily recommend to a friend.
ALIGNE
Cynthia Funnel-Neck Waistcoat
£135.00
Marks & Spencer has earned its place in countless wardrobes because it gets the essentials so right. It's where many of us head for the cashmere jumper that punches above its price, the linen shirt we'll wear all summer or the tailored trousers that somehow fit better than those costing twice as much.
If you've reached the point where you're craving something a little fresher without abandoning the practicality you love, ALIGNE is an easy recommendation. The London-based brand has quietly become one of fashion's best-kept secrets, thanks to beautifully cut tailoring, modern denim and dresses that feel current without looking as though they're chasing trends. It's polished, contemporary and surprisingly wearable.
Why you'll love it
ALIGNE has a knack for making everyday clothes feel just that little bit more interesting. Its cinched waistcoats have become something of a signature, while oversized blazers and relaxed trousers make building outfits wonderfully uncomplicated. The pieces are a little more fashion-forward than M&S, but never so trend-led that you'll tire of them after one season.
Best for: modern tailoring, elevated wardrobe staples and refreshing a capsule wardrobe.
Style personality: contemporary, confident and understated.
Price: ££
Think of it as...M&S with a sharper London edge.
Albaray
Woven Round Neck Top
£89.00
White Stuff has always understood that everyday clothes should be comfortable, flattering and easy to wear, while FatFace win points for their sustainability efforts. Similar in aesthetic, these are brands people stay loyal to for years because they rarely lets them down. But personally, we feel the designs can be limiting.
Albaray combines the same design philosophy of White Stuff with the green approach of FatFace - but interprets it through a cleaner, more contemporary lens. Its collections are filled with beautifully cut shirts, relaxed tailoring, timeless dresses and knitwear that slips effortlessly into an existing wardrobe. Nothing feels over-designed. Instead, every piece seems intended to work alongside everything you already own.
Why you'll love it
If you've always appreciated White Stuff's easy-to-wear separates but fancy something a little more refined, Albaray is a natural next step. The collections feel clean and contemporary without losing that effortless, everyday appeal. Expect beautifully cut trousers, relaxed shirts and versatile dresses you'll reach for again and again - and they're always sustainably made.
Best for: ethically made dresses, smart separates and effortless capsule pieces.
Style personality: relaxed, polished and quietly modern.
Price: ££
Think of it as... Elevated coastal energy with conscience.
Oliver Bonas
Blue Striped Plate Print Scalloped Collar Blouse
£58.00
Boden has never been afraid of colour, cheerful prints or clothes that make getting dressed feel joyful. If your wardrobe already contains one of its Breton tops or patterned midi dresses, you're in good company.
Oliver Bonas brings that same sense of optimism but with a slightly more fashion-led approach. While many people know it for homeware and gifts, its clothing collections are quietly becoming just as desirable. Expect beautifully textured knitwear, statement dresses, modern co-ords and accessories that instantly lift even the simplest outfit.
Why you'll love it
Boden is famous for colour, prints and cheerful dressing, and Oliver Bonas offers that same joyful spirit with a slightly more contemporary twist - and usually for a bit less, too. Alongside standout dresses, you'll find beautiful knitwear, statement jewellery and homeware that makes every visit feel like a treasure hunt.
Best for: colourful dresses, knitwear, accessories and occasionwear.
Style personality: playful, creative and modern.
Price: ££
Think of it as... A more affordable everyday alternative to Boden.
Beyond Nine
Nicky Cotton Poplin Midi Dress
£169.00
If you've fallen for TOAST's soft, warm interpretation of minimalism and penchant for natural fibres and quality craft, then may we point you in the direction of Beyond Nine. Founded on the principle that clothing should not see you through only one season of life, Beyond Nine was initially launched to create maternity wear that you could wear long after your pregnancy has ended. Too often, clothes are bought, worn and then thrown away as our life stages shift, so Beyond Nine has worked hard on creating easy, comfortable, and flexible silhouettes that will see you through all stages of womanhood. Their overall vibe aligns aesthetically with TOAST, but leans a little more playful and crisp with pieces that can be worn on the school run, to work and beyond.
Why you'll love it
If TOAST appeals because of its artisanal feel and quality fabrics, Beyond Nine offers a similarly playful take on minimalism. Linen, washed cotton and beautifully crafted knitwear create clothes that feel relaxed, thoughtful and designed to last well beyond seasonal trends.
Best for: dresses, knitwear, natural fabrics and slow fashion.
Style personality: artistic, understated and effortlessly relaxed.
Price: £££
Think of it as... Minimalist silhouettes with maximalist soul.
With Nothing Underneath
The Weekend Shirt
£130.00
When you need something that instantly makes you feel polished, Reiss is often the first place many of us look. But it often lacks the casualness we require for everyday wear.
Enter, then, With Nothing Underneath who takes that effortless sophistication and strips it back to its essentials, specialising in beautifully made shirts inspired by classic menswear tailoring. Add one beneath a blazer, wear it loose with jeans or tuck it into wide-leg trousers and you'll wonder how your wardrobe managed without it.
Why you'll love it
If you look in your wardrobe and see several slightly different versions of the same thing, that's a clear indication that you didn't quite achieve what you were looking for the first time. With Nothing Underneath solves that with a beautifully edited approach that really means you'll buy once and keep forever. Best known for exceptional shirts, it's all about investing in fewer, better-made wardrobe essentials that work season after season.
Best for: premium shirts, tailoring and elevated everyday basics.
Style personality: classic, refined and quietly luxurious.
Price: £££
Think of it as... The perfect capsule wardrobe.
ME+EM
Fit + Flare Maxi Dress Fluid Wool Tailoring
£350.00
Massimo Dutti has long appealed to women who prefer timeless style over passing trends.
ME+EM shares that philosophy but elevates it with exceptional fabrics, thoughtful details and beautifully considered tailoring that makes every piece feel like a long-term investment.
Why you'll love it
Massimo Dutti is loved for understated elegance, but ME+EM takes that concept up a notch with impeccable tailoring, luxurious fabrics and clever design details. The collections are built around versatile investment pieces that work just as well for lunch as they do for an evening out.
Best for: tailoring, knitwear, dresses and investment wardrobe staples.
Style personality: polished, intelligent and effortlessly elegant.
Price: ££££
Think of it as... Timeless, purposeful pieces with a playful side
Nobody's Child
Red Gingham Oyanti Swing Jacket
£139.00
Mint Velvet has become synonymous with relaxed glamour. It's polished without feeling formal, feminine without becoming fussy, and always easy to wear.
If that sounds like your style, Nobody's Child could easily become your next favourite brand. The British label has developed an almost cult following thanks to beautifully made dresses, timeless denim, romantic blouses and leather accessories that somehow manage to feel both classic and contemporary. There's a confidence to its collections that doesn't rely on fleeting trends, making each new season feel as wearable as the last.
Why you'll love it
If Mint Velvet is your go-to for relaxed glamour, Nobody's Child brings the same effortless feel with unmistakable playful charm. From beautiful any occasion dresses to perfectly cut outerwear and feminine blouses, every collection feels timeless rather than trend-led.
Best for: knitwear, denim, blouses and elevated everyday dressing.
Style personality: feminine, Parisian and effortlessly chic.
Price: ££
Think of it as... Mint Velvet fun's friend
Rails
Camellia dress
£268.00
If you love Whistles' understated approach to modern dressing, Rails is well worth discovering. The California-born brand has become known for creating effortless wardrobe staples with a relaxed, premium feel, from beautifully cut shirts and lightweight knitwear to softly tailored trousers and easy dresses. It's particularly appealing for women over 50 who want clothes that feel polished without being overly structured or trend-led. Rails excels at elevated everyday dressing, producing versatile pieces that are comfortable, flattering and easy to wear year after year - it's not cheap, but long-lasting pieces rarely are.
Why you'll love it
Rails has the same clean, contemporary feel that Whistles does so well, but often at a gentler price point. Think beautifully cut knitwear, modern tailoring and understated dresses that slip seamlessly into an existing wardrobe without feeling overly trend-driven.
Best for: knitwear, dresses, tailoring and everyday essentials.
Style personality: , minimalist and wearable.
Price: £££
Think of it as... Whistles with a softer, more laid-back West Coast influence.